Meet the Outdoor + Lifestyle Team
A tight-knit crew of outdoor enthusiasts positioned across Western Canada – specializing in their territory and brand knowledge.
CURRENT JOB OPPORTUNITIES
Louis-Julien Roy
FOUNDER
Louis-Julien Roy
Founder
1-825-468-2413
Louis’ life has always revolved around mountain sports. His dedication, passion, focus and commitment towards an active lifestyle is the basis for Mountain Exposure.
Louis’ current emphasis is to lead the way in providing the best possible representation for the product lines we partner with and create the best value possible for our retailers. Louis can often be found traveling the world with his mountain bike or fly fishing in the Rockies.
Colin Matthews
VP SALES
Colin Matthews
VP Sales
Colin grew up in the Northwest Territories and has always considered the outdoors his ‘happy place’.
You’re most likely to find Colin hiking, running, road cycling…. just about anything endurance-based. These days, he’s also all about sharing his love for the outdoors with his two kids.
Colin brings over 20 years of retail sales and purchasing experience to the team.
Heidi Keillor
ACCOUNT MANAGER
Heidi Keillor
Account Manager
1-587-480-7465
Heidi grew up playing in the mud of northern Alberta, before living, working and playing around the world for many years. She now calls Calgary home, happy to live so close to world class hiking, biking, climbing and skiing. When not playing outside, she’s usually to be found in her garden or woodshop, working on a new project.
Heidi’s work experience has included everything from outdoor retail management, to working summers in the Conrad Kain hut in the Bugaboos and rappelling out of helicopters for Alberta Wildfire. Her background in mountain sports and the industries surrounding them give her a strong understanding of both product and customer needs. She’s excited to put this understanding and passion to work for Mountain Exposure and their partners.
Jake Maddocks
ACCOUNT MANAGER, OUTDOOR DIVISION
Jake Maddocks
Account Manager, Outdoor Division
1-236-979-5132
Originally hailing from the U.K. Jake has also lived in both New Zealand and Australia. Now residing in B.C. Jake makes full use of the surroundings, moving with the seasons to snowboard, hike, bikepack and even surf.
Jake has three years of Retail Management experience in the Outdoor Industry and a Diploma in Digital Marketing. Jake’s focus is on providing quality service, to enrich client experience in the environments of B.C. and beyond.
Lucas McCulley
OUTDOOR DIVISION SALES MANAGER
Lucas McCulley
Outdoor Division Sales Manager
1-825-468-2390
Lucas has lived in the Lower Mainland most of his life and feels lucky to call it home. When he’s not hiking you’ll find him gravel biking, bouldering or skiing. His passion for photography, exploration and coffee are what fuel his adventures.
Lucas has two years of Retail Management experience in the Outdoor Industry and a Business Degree, he is excited to share his insights. He holds communication, positivity and transparency above all else.
Kelly Bloxom
ACCOUNT SERVICE REPRESENTATIVE, OUTDOOR DIVISION
Kelly Bloxom
Account Service Representative, Outdoor Division
For over two decades, Kelly has called Calgary home, which has allowed him to connect with both the city and surrounding landscape. An avid outdoor enthusiast, Kelly enjoys mountain biking, ski touring and spending time with his family. With over 10 years of outdoor sales experience, he merges a passion for the mountains, with a wealth of outdoor expertise.
Ashley Blumhagen
DISTRIBUTION MANAGER
Ashley Blumhagen
Distribution Manager
1-825-468-2471
Ashley grew up in a small, central Alberta town gravel riding country roads before gravel riding was a thing. She came to Calgary temporarily for university- over 15 years ago. Obsessed with all bikes, her true passion is mountain biking. When she’s not on the trail or planning her next ride, she’s reading, volunteering with MMBTS, learning to fix her bike, or dragging her kids to the mountains for a ride or a hike.
Ashley is a not-so-secret nerd who loves numbers, data, technology, and systems. After 10+ years in the engineering world, she’s excited to use her nerdery to help Mountain Exposure develop and streamline their processes and technologies.
Mitch Ward
Customer Service &
Fulfillment Coordinator
Mitch Ward
Customer Service & Fulfillment Coordinator
Born and raised in Calgary, Alberta. Mitch loves what his home province has to offer, from riding wide
open gravel roads in the Badlands, great mountain bike trails in the Rockies and fantastic hiking,
camping and paddling in our Provincial and National parks.
Mitch brings plenty of technical knowledge and experience to the bike side of our business from his days
working as a bike service tech. He is now one of our contacts for dealers and is stoked on getting bikes,
parts and accessories to our dealers across the country.