Western Canada’s leading sales & marketing agency
specializing in the cycling, ski and outdoor industries
Mountain Life is the Only Life We Know
Serving Western Canada since 2002, Mountain Exposure is built on a passion for the outdoors and a dedication to provide the best service to the people in the industry. We specialize in the manufacturer representation of Outdoor and Cycling clothing, equipment, and footwear. Over the years, we have carefully selected and established relationships with brand partners that share our respect for nature, people and life. Through a grassroots approach to marketing, we offer clinics, demos, consumer events and social media to successfully fulfill the needs of our retailers and vendors.
Meet the Cycling + Ski Team
A tight-knit crew of outdoor enthusiasts positioned across Western Canada – specializing in their territory and brand knowledge.
Louis-Julien Roy FOUNDER
Founder, Bike Category Sales Manager, Account Manager for Central and Southern Alberta
Louis’ life has always revolved around mountain sports. His dedication, passion, focus and commitment towards an active lifestyle is the basis for Mountain Exposure.
Louis’ current emphasis is to lead the way in providing the best possible representation for the product lines we partner with and create the best value possible for our retailers. Louis can often be found traveling the world with his mountain bike or fly fishing in the Rockies.
Andrew has always had a thirst for adventure and exploring the outdoors. From a young age, Andrew did whatever he could to be in the dirt, and on two wheels, which eventually lead him to competing at a professional level. This passion led him to Mountain Biking, and the Pacific Northwest, where he now has called home for over 10 years. He now spends his time exploring more of the PNW camping, Hiking, and Mountain Biking with his family on Vancouver Island.
Andrew has now focused his energy to working within the business side of the outdoor industry, coaching beginners, and working with up-and-coming star athletes. Holding over 15 years experience working in the cycling industry, Andrew brings the knowledge and passion to help your business succeed.
Michael just wants to get outside and explore. Growing up in Canmore gave him access to an amazing playground right out his front door and gave him the opportunity to develop his passion for outdoor activities. Whether it’s skiing, biking, canoeing, climbing or backpacking if it gets him outside he’s into it. Michael started skiing at age 2 and raced competitively up to the Canadian National Alpine Ski Team. He now brings those skills to the backcountry, looking for that next untouched line.
His outdoor background, hands on knowledge and experience ensures a solid understanding of our partner’s products and vision. Michael will bring a youthful exuberance and stoke to the team.
Alex moved to British Columbia from Quebec four years ago so that he could live and work in the mountains. He loves the outdoor recreation opportunities that the Sea to Sky Corridor provides and the community of active people that he has found here. In his free time, you’ll find him exploring his new backyard on a bike, skis, or two feet.
Alex has worked in the cycling industry for over a decade, and has a sound understanding of Mountain Exposure’s brands. His experience and technical knowledge make him a valuable asset to our team and your business.
Ryan is in his element when he is outside – playing in all seasons and weather conditions. His passion for the outdoors stems from growing up in Calgary, where he always had quick access to a great time outside, whether that was in the mountains or out in the rolling foothills.
Ryan is a self-proclaimed bike nerd! He started his journey in the industry back in 2004 and has been loving it ever since. His experience varies from working in a smaller IBD to managing a large retail store. Ryan loves sharing his passions for cycling, both on the trail as a professional mountain bike instructor (PMBI), as well as teaching clinics to staff and members of the public. When he is not on a bike, Ryan enjoys skiing, hiking, and fly-fishing. Ryan is also passionate about building and working on rally cars for the Canadian Rally Championship, where his team competes nationally. Ryan is looking forward to bringing his knowledge of the industry and his passion for the products to the Mountain Exposure Team!
Anna has always been happiest outdoors. Born in Ontario and raised in Calgary, she spent her childhood dividing her time between hiking in the Rockies and swimming in the Great Lakes. Her university days were spent competing in Triathlon and Water Polo and cycling in the hills around Kingston and Toronto. Since moving back to Calgary full time Anna has worked with several outdoor retailers and has once again found her place in the Rockies. She is an avid hiker, backpacker, and backcountry skier, is just starting to branch into the climbing world, and always tries to convince people to jump into glacial lakes with her while out in the mountains. Anna’s passion for the outdoors and hands on experience in outdoor retail make her an exciting new addition to the Mountain Exposure team.
Originally from Atlantic Canada, Erika ventured west in 2007 and has called Calgary home ever since. Erika is an avid hiker and outdoor enthusiast with a passion for travel and adventure. Having trekked the Canadian Rockies, Australia, Peru, and parts of the US, she is slowly checking off her “must do” bucket list and is always keen to try something new and exciting.
Erika brings to this passion, 10 years of administrative experience in supporting teams to achieve their corporate goals.
We’re proud to support and collaborate with our athletes in their mountain pursuits.
I grew up in Victoria BC where I explored the south island through riding and hiking. My passion for riding led me to take the Mountain Bike Operations program offered through Capilano University. Through that program I focused on trail building and that is what got me to where I am today. I spend my winters in the rain on Vancouver Island and my summers in the dust up at Silver Star Bike Park. In my riding I have a strong dirt jump background but I’ve always been keen to pedal. This has allowed me to explore a variety of different disciplines of riding. I am proud of where I am and excited for future adventures!
Tara got her first mountain bike back when she was 14, over 2 decades later she’s still trying to get outside as much as possible. Tara grew up in Ontario with a mostly XC style background and moved to Calgary in 2007 where the DH/Enduro bug kicked in. She began racing DH in 2012 and onto Enduro for 2013 where she competed in many of the enduro series’ throughout Canada and the USA for the following 5 years. Now a days you can catch Tara out enjoying mountains with friends and coaching up and coming riders giving them the skills to help their confidence grow.
Kylee is a member of the Canadian Skin Mountaineering team. Since 2015 she has been Canada’s top ranked female ski mountaineer competitor. Kylee competes annually on the Canadian National Circuit and has proudly represented Canada internationally.
In 2018 Kylee plans to compete on the Canadian Ski Mountaineering circuit as well as compete in a selection of races in the United States.